The Pet-Owner’s Secret: Why Luxury Vinyl is the Ultimate Scratch-Resistant Floor
For many Wisconsin families, a home isn’t complete without a dog or a cat. However, as any pet owner knows, our furry friends can be remarkably hard on our floors. From the frantic “zoomies” that leave claw marks to the occasional “oopsie” on the rug, pets require a floor that is as resilient as it is beautiful. For years, homeowners had to choose between the look they wanted and the durability they needed. That changed with the rise of Luxury Vinyl Plank (LVP). At Macco’s, we call LVP “The Pet-Owner’s Secret” because it offers the stunning look of hardwood with a level of protection that natural materials simply cannot match.

Built to Withstand the “Claw Factor”
The primary concern for pet owners is scratching. Traditional hardwood, while beautiful, is susceptible to the physical impact of a dog’s nails, especially larger breeds. Luxury Vinyl is engineered with a high-performance wear layer—usually a clear coating of urethane reinforced with ceramic beads or aluminum oxide.
Advanced Scratch and Scuff Resistance
This wear layer is designed to take the brunt of the activity. While no floor is 100% “scratch-proof,” LVP is significantly more scratch-resistant than wood or laminate. It’s built to handle the heavy foot (and paw) traffic of a busy Janesville or Sheboygan household without showing the “wear paths” or white scratches common in older flooring types. This means your floor stays looking newer for longer, even with a Golden Retriever running laps in the living room.
The Waterproof Advantage
Beyond scratches, moisture is the second major threat to pet-friendly homes. Spilled water bowls, muddy paws from a snowy Wisconsin walk, or bathroom accidents can permanently damage hardwood or carpet in a matter of hours.
100% Waterproof for Peace of Mind
Most premium LVP products we carry at Macco’s are 100% waterproof from the top down and bottom up. Because the core of the plank is made of stone-plastic composite (SPC) or wood-plastic composite (WPC), it will not swell, buckle, or rot when exposed to liquids. This allows you to clean up messes quickly and easily with a simple damp mop, ensuring your home remains hygienic and odor-free. For families in the Marinette or Sturgeon Bay areas, this waterproof nature is also a lifesaver during our messy spring thaws.
Comfort and Quiet Underfoot
One of the overlooked benefits of LVP for pet owners is sound and comfort. Many LVP products come with an integrated cork or foam underlayment. This provides a “softer” feel that is easier on an older dog’s joints. Additionally, LVP is much quieter than laminate or hardwood; it absorbs the sound of clicking claws rather than amplifying them. This creates a more peaceful environment for everyone in the house.
Find Your Pet-Friendly Floor at Macco’s
You shouldn’t have to choose between your pets and a beautiful home. We invite you to Contact us or Visit us at our locations in Green Bay WI, Sheboygan WI, Marinette WI, Appleton WI, Schofield WI, Sturgeon Bay WI, or Janesville WI. At Macco’s Floor Covering Center, our goal is to provide our customers with genuine old-fashioned family service backed with honesty and integrity. We create inspiration to express yourself with a distinguished collection of designer choices suitable to match any lifestyle. We’re proud to feature luxury vinyl and other pet-friendly flooring from all of your favorite brands!


