Built for Life: The Durable Carpet Your Family Needs
For many homeowners, the thought of installing new carpet in a home with kids and pets can be a little intimidating. The fear of spills, stains, and constant wear and tear can make it seem like a risky investment. However, thanks to incredible advancements in manufacturing and technology, modern carpet is now more durable and resilient than ever before. It is no longer just a soft surface; it’s a high-performance material that is Built for Life, designed to handle the demands of an active household. At Macco’s Floor Covering Center, we believe that you shouldn’t have to sacrifice comfort for durability, and we are proud to offer a comprehensive selection of carpets that provide a worry-free solution for any family.

A Shield Against Spills and Stains
The biggest innovation in modern carpet is its ability to resist stains. Today’s carpets are engineered with a powerful shield that makes cleanup easy and stress-free, no matter what your family throws at it.
- Stain-Resistant Fibers: The majority of modern carpets are made from synthetic fibers like nylon, polyester, and triexta that are inherently stain-resistant. This means that a spill, such as a dropped glass of juice or a muddy footprint, will not be absorbed into the fiber. Instead, it will bead up on the surface, giving you time to clean it up before it sets.
- Built-in Stain Protection: Many of the leading carpet brands, which we proudly feature, now come with a built-in stain and soil protection system that is applied to the carpet fibers during manufacturing. This extra layer of protection acts as a barrier, making it difficult for liquids and dirt to penetrate the carpet, which simplifies the cleanup process and extends the life of your carpet.
Durable Construction for an Active Household
Beyond its ability to resist stains, modern carpet is also engineered with a durable construction that can handle the constant wear and tear of a busy household with kids and pets.
- Resistant to Crushing: The fibers of a comfortable carpet are designed to be resilient and spring back to their original shape after being compressed. This resistance to crushing means that your carpet will not show the wear and tear from foot traffic or furniture, ensuring it maintains its plush, new appearance for many years.
- Resistant to Wear and Tear: The density and twist of a carpet’s fibers are key indicators of its durability. A dense, tightly twisted carpet is more resistant to pulling and shedding, making it an excellent choice for a home with pets or in a high-traffic area.
At Macco’s Floor Covering Center, we are committed to providing our customers with a flooring solution that is both beautiful and functional. Our knowledgeable staff can help you navigate the world of durable carpet and find a style that is perfectly suited for your family’s unique needs. We are here to help you create a home that is built for life.
Contact us or visit our showroom locations in Green Bay WI, Sheboygan WI, Marinette WI, Appleton WI, Schofield WI, Sturgeon Bay WI, Janesville WI. Our goal is to provide our customers with genuine old fashioned family service backed with honesty and integrity. We create inspiration to express yourself with a distinguished collection of designer choices and flooring essentials to enhance any home décor, and competitive prices suitable to match any lifestyle, even if your style includes an eye to the bottom line. We’re proud to feature carpet, hardwood, laminate, luxury vinyl, and tile flooring from all of your favorite brands. See expert installation displays, designed to help you visualize how your future renovations will look in your home.


